Friday, July 9, 2010

 
    We are featuring IWHTA president Mr.Naresh Jadeja's discussion with Mr. Kongkiat , Director of Bangkok Hospital, Phuket about success, marketing, quality outcomes and patient safety at Bangkok Hospital Phuket.  
    Bangkok Hospital Phuket, founded in 1993 is located in the south of Thailand on Phuket Island. Today, with 200 beds and over 17 specialty centers is the largest hospital in Phuket and one of the largest hospitals in Thailand.    
   It is accredited by the Institute of Hospital Quality Improvement and Accreditation (HA) Thailand and Phuket's first hospital accredited by the Joint Commission International (JCI).



Can you give us some information about Bangkok Hospital Phuket?  
 
Bangkok Hospital Phuket is a 200 bed prominent international tertiary care medical facility which offers a comprehensive range of medical services and served by highly experienced health care professionals. Our personnel teams assist patients and visitors with gentle and warm Thai hospitality and can communicate efficiently with more than 22 languages. We have 85 full time doctors in our hospital and more than 100 consultants for various specialties.
With direct access to the island's International Airport and the strong support of tourism infrastructure and authorities, our hospital has served leisure, holiday makers and medical tourists of more than 127 nationalities, up to date.



What is the major area of treatment used by international traveler at Bangkok Hospital Phuket? Does you patient combine medical care with tourism opportunities?


 The Medical tourism model in Phuket is the perfect combination of medical services with traveling experiences. Phuket Island is one the most prestigious destination for relaxation and enjoyable stay with many available activities, from shopping to spa, and from luxury to adventure, and those would make you the memorable moment and experience


What is the ratio of international patient to local Thailand patients in your hospital and how do you balance between them?


We have more international patients from Oct-March every year but on an average we have 20-25% international patients and 75-80% thai patients. We have same standards and doctors for both categories of patients. Those who do not understand English or Thai are getting help of our in house translators. We have translators who can speak many languages like, swidish, denish, Italian etc. If we look at the total population of 300,000 phuket residents then you cannot have good hospitals with very high end equipments. So by attracting more international patients we generate more revenue and local residents get benefit of higher standards of care


Do you have European patients in your hospital? Why?


Majority of our international patients are coming from UK. British people are very familiar with Phuket and they like to spend their winter time in Phuket's climate. Another growing market is Australia. Overall we see 20%  increase of Australian visitors in Thailand but here in Phuket and in my hospital we see 30 % increase in number of Australian. Their lifestyle is such that they spend 3-4 weeks here so they are better fit to opt for medical treatment here.


Bangkok Hospital Phuket is certified by JCI. Why did you opt for that and tell me the benefits of it?


JCI brings many advantages like Waste reduction, patient safety etc. to your organization. Some patients do not know about JCI. But when we talk about JCI or offer them that we have this standard, we can refer to the international standards that we are following. We have safety code to comply with, we have infection control to comply with, so that create more trust rather than just saying we are a good hospital. And also if you want to attract bigger number of patients and bigger market then you need something to prove and show your credentials


Do you think medical travel facilitators are important? How do you work with them?


Facilitators who wants to work with our hospitals have to apply and have contract with us. We verify them and they have to submit their business proposal. First we have six months probation period for contract as we want to build our relationship step by step. During this six months they understand our hospital and we become partner to build business together. That's why we have a very strong relation with many facilitators. We teach them, train them, show them vision and help them earn more and more.

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